Studie über die zunehmende Bedeutung der älteren Generation für das Internet.
The ageing of the population has an impact on the use of the internet and also on consumption patterns in Germany. Especially the elderly have and in the future will have more influence on the design of products, services and processes on the internet, of course, taking account of the (future) limits on personal income. The economic potential of silver surfers with regard to future consumption is high.
Quelle: DB Research
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